This began even in the 1950s, with print advertisements showing the luxury of flying abroad. In all of these ads, the individuals are white, able-bodied, middle class heterosexual couples or families enjoying the experience of flying.
This ad below even plays on the idea of "up" and how the airline is growing up with the family. In the ad below, a new "family fare" promotion lets the man pay full fare and lets the wife and children go for half price.
During class, I was intrigued to learn of the ways in which people travel independently when they hold their own pilot's license. Cross country travel is a privilege that not many possess, but acknowledging the historic barriers of class, race, and disability into the discussion of flight is central to understanding where the future of "up" goes.
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